Questionnaire and Surveys On The Target Audience - Poster

The questionnaire bellow is designed to help me understand my target audience, and what there music preference is and convey and understanding from this of what they find aesthetically pleasing on a music video and what factors must be included such information as the location of the event, the Band / Artists name and the date of performance. After conducting this questionnaire, I will then post a list of suggested layouts and gain feedback from my audience to see whether my direction is correct for my target audience.
Please fill in all the answers bellow and in as much detail as possible

1) What is your name, age and sex?

2) What genre of music do you most prefer to listen to in your free time?
a) Rock b) Pop c) Indie d)R&B e) Dance f) Electronic g) other ( Please state bellow)

Please explain why you made your choice above and what are the attributes of the music which you like? ( eg bass beat , soft guitar sounds , ruggedness of the voices , collaboration)


3) What kind of concerts do you go to in your free time and how do you find out about the occurrence of the concert, if it is a poster in genral what aspects first conpel your intrest?


4) What medium used on a poster do you think best attracts you to pay interest and attend or buy the poster presence?
(Colour, text, artist, layout, design techniques)

5) From the selection of genre of music posters shown bellow which do you prefer and why what first attracts you?
Please give justification to your decision bellow and give examples from the video clip to help you use mise-on-scene to assist you)

6)What typeface do you prefer on these three posters the most and why ? (please incorpirate ideas of mise-on-scene and explain what aspects of the other posters typeface you dislike.)

7)What colours on the three posters bellow most attract you and why and do you think this alters with the genres bellow? (so comment on all three, red - dynamic,yellow - warm)

8)Which cover artist of the two bellow attracts you the most and why? (Comment on mise-on-scene, camera angles, model, pose, colour scheme and layout)

9)From the selection of music posters bellow which camera angle used do you feel attracts you the most and why and does this alter with genre?
Please use the following words a prompts mid-shot, close up , 3 shot , establishing shot)

10) Bellow I have given a Directors selection of posters which are generic to the artists please comment on the collaboration and why you find that group effective even though it maybe a variation of band
(Mise-on-scene –colours used, design techniques, typefaces, layout, camera angle used)

Results from Questionnaire on ' Types Of Music Videos ' and analyisis

This will contain :-

1. The results overview from the questionnaire.
2. A results summary from my findings and what this has lead me to.
3. A list of suggestive song choices and why this list has been created and my have differed from my own personal list of

• Daft Punk - All around the world , technological
• Scouting For Girls - I Need a Holiday

4. Request for audience to give feedback and suggestion of the song to use.

Questionnaire and Surveys On The Target Audience

The questionnaire bellow is designed to help me understand my target audience, and what there music preference is and convey and understanding from this of what they enjoy to see in a music video and what elements eg. Animation in various videos combines to create the perfect video. After conducting this questionnaire, I will then post a list of suggestive songs and see what the audiences response is too this and try to apply all the knowledge I have gained and begin the planning stage.


Please fill in all the answers bellow and in as much detail as possible

1) What is your name, age and sex?


2) What are your dominate interests in your free time eg. Music ,sports




3) What genre of music do you most prefer to listen to in your free time?
a) Rock b) Pop c) Indie d)R&B e) Dance f) Club g) other ( Please state bellow)

Please explain why you made your choice above and what are the attributes of the music which you like? ( eg bass beat , soft guitar sounds , ruggedness of the voices , collaboration)




4) What genre of music video do you most prefer and why also does this differ from your preferred genre of music above? (Please use the genres above as a prompted)





5) From the selection of genre of music and bands in representative of a video which do you prefer and why?

Please give justification to your decision bellow and give examples from the video clip to help you use Mise-on-scene to assist you)






6) What angle do you prefer a music video to take?
(Think of stereotypes within genres and explain why this is your preference bellow
a) Abstract b) Humorous c) Serious d) The clip tells a story e) Romance F) Dance g) Other

­



7) Do you like videos where you have to figure out a meaning which maybe personal to you or would you rather a very simplistic video?
(Please explain your decision and why this is so)




8) What is your current favourite video and why ?
(please include the artists name and the name of the video

9) Bellow is a selection of music videos and genres please comment on all three with the positives and negatives of each




10) Bellow is a selection of amateur and professional videos please comment on what aspects of which one you like the most and why this is so.


11) If you could choice to create a music video of any song of your choice and you had all the equipment you need what would you choose and why?

Please consider suggesting these key words genre , artist,title and and suggestion on a shooting idea feel free to create a diagram if this is easier

Directors - Michel Gondry

As you can see in Michel Gondry has a diverse selection of musical genres ,artists and different kinds of music video he produces such as a story , dance video etc.

The Hardest Button To Button” THE WHITE STRIPES
“Come Into My World” KYLIE MINOGUE
“Dead Leaves & The Dirty Ground” THE WHITE STRIPES
“Fell In Love With A Girl” THE WHITE STRIPES
“Star Guitar” THE CHEMICAL BROTHERS
“Joga” BJORK
“Deadweight” BJORK
“Bachelorette” BJORK
“Everlong” FOO FIGHTERS
“Around The World” DAFT PUNK
“Sugar Water” CIBO MATTO
“Hyperballad” BJORK
“Like A Rolling Stone” THE ROLLING STONES
“Army Of Me” BJORK
“Isobel” BJORK
“Protection” MASSIVE ATTACK
“Lucas With The Lid Off” LUCAS
“Human Behavior” BJORK
Films
The Science of Sleep
Dave Chappelle’s Block Party
Eternal Sunshine of the Spotless Mind
Human Nature

All the videos he has produced are not necessarily of number one successful music however all have been successful and well known by the general music world. This shows how the director does projects that are a challenge and hard to represent however he does this so successfully and creates a unquestionable USP and shows his ability to create a video which is a unquestionable risk but pay off yet still representing the music this is a very valuable and rare talent to have.

But one message that continually crops up is that the majority of the videos Mise-on-scene must be upheld and then small areas tweaked so that is socially excepted and not ignored due to its absurdity as change is easier in anything to tolerate in small does and as more and more this is does not the norm is becoming more and more distorted and enabling director such as Michel to explore and push convention more and more.

MTV Video Music Awards -Analysis

http://www.mtv.com/ontv/vma/best-videos.jhtml

This is a very useful website as it gives you the list of best MTV video awards from 1984 until the present day. This could be of value as it enables me to :-
1. Identify trends that are present or intertextuality throughout or overall.
2. Enables you to see how target audience have changed what elements they prefer from live music videos to CGI.
3.To see if there is any reoccurring winners and analysis the reasons why.
4. To see what conventional and unconventional methods are used and why they are successful.

Also overall I hope it gives me inspiration and helps me understand the different techniques used in different genres and ones that are the same, and it could give me starting point to work from.

Mika Video Analysis and Introduction

This is a clever little video which really conveys MIKA’s influence and views on the pop industry which moves us just that little bit closer to understanding why he uses such unconventional ideas and methods in music production and other media material. But again this is quiet difficult to understand as it has a peculiar way of explaining something so simplistic that some people in the music follow conventions to be successful some rebel and usually fail and those who move with the time are widely successful.

Love Today

I am beginning to see a trend between, artists who produce unconventional music such as MIKA, Grace Kelly and such like. The key to success seems to be running in a certain trend that they use a very simplistic idea but what has a unique twist but is instilled in moderation to prevent being overpowering and this is a very fine line.
The camera angles used are of a simple combination dominated by establishing shots of Mika at the forefront which in a number of quick cuts reveals in the same location a number of dancers dancing to the beat of the music and in a way representing the lyrics and MIKA’s subverted message as because no story has been concocted by the video it enables the audience to interpretative the music as they wish giving the audience more power and this could have even been a method intentionally used by MIKA as a playful method.
A different shot isn’t used until 36 and 57 seconds which is then a close up of Mika behind is a number of symbols such as stars , optic hypnotising black and white this again takes the emphasise off MIKA’s stereotypical use of vibrant colours however this is used in the clothing of the dancers to create a sea of colour. This complimented with the close up again instill the 70’s theme of MIKA’s persona and makes the audience compelled by his stare which often used by Mika on his albums. This simplistic use of just two shots is very cleverly used by a compliment of quick cut enables the colours to have a real impact and again confuse the audience to a certain extent as the video does not make up a story in which the audience can understand.
The colours used are very much 70’s inspired mixed with raving neon colours to really compel the audience’s attention complemented by the backgrounds total black covering which makes the colours stand out even more so. The colour of dress is also very uncomplimentary which is lead by Mika’s dress yet it works this shows how Mika’s unusual style can unconventionally work as does his voice and music style. The use of silhouettes also creates mystery and instills their overall persona of Mika and his irrational methods which are impossible to word out which are really charming to his audience.

I am beginning to see a trend between, artists who produce unconventional music such as MIKA, Grace Kelly and such like. The key to success seems to be running in a certain trend that they use a very simplistic idea but what has a unique twist but is instilled in moderation to prevent being overpowering and this is a very fine line.
The camera angles used are of a simple combination dominated by establishing shots of Mika at the forefront which in a number of quick cuts reveals in the same location a number of dancers dancing to the beat of the music and in a way representing the lyrics and MIKA’s subverted message as because no story has been concocted by the video it enables the audience to interpretative the music as they wish giving the audience more power and this could have even been a method intentionally used by MIKA as a playful method.
A different shot isn’t used until 36 and 57 seconds which is then a close up of Mika behind is a number of symbols such as stars , optic hypnotising black and white this again takes the emphasise off MIKA’s stereotypical use of vibrant colours however this is used in the clothing of the dancers to create a sea of colour. This complimented with the close up again instill the 70’s theme of MIKA’s persona and makes the audience compelled by his stare which often used by Mika on his albums. This simplistic use of just two shots is very cleverly used by a compliment of quick cut enables the colours to have a real impact and again confuse the audience to a certain extent as the video does not make up a story in which the audience can understand.

Mika Offical Poster Analysis

This poster is an official gig poster and bears little intertextuality to the teaser poster which was very safe in its approach however this poster replicates a different dimension of the artist’s music.
The colours used are of a different dimension, however again they are of strong constitution ,but the influence is that of the 70’s.There seems to be a reoccurring trend in all of Mika’s release material which is that they all have their individual them whether it be nature for albums or space. The reason why these colours are used is to attract attention like all of Mika’s release material. Also the bright and vibrant colours mimic the artist’s personality and I believe mood or opinion on what colours represent the gig or event. These colours could also insinuate what era the inspiration for the single comes from and almost replicates Mika’s dress.
This theme is reiterated by such symbols as stars ,silhouettes and the typefaces used which are completely subvert to that of any type of other release material. This is interesting but the reason I believe this method was used was due to the main song of the gig ‘love today’ as the 70’s era was very much orientated around love.
However, the there are some stereotypical features of the poster that been the presence of:-
1. Date of the gig
2. The artist in both capacities ‘Mika’ and ‘Grace Kelly’
3. Most well known song to draw in the audience.
4. Pictures of the artists so that all spectrum of the target audience and other fans know the happening.
All these elements a presented as dominate features on the poster so they are unavoidable to the eye of anyone this is a very clever technique as it almost bullies the general public into noticing what is going on to employ the most powerful method of publicizing which is word of mouth as they generate interest and intrigue to all due to their unconventional approach.


Both posters represent two different approaches; however both have similarities and intertextuality via both posters from previous albums and stereotypical trademarks such as bold colours, cartoons, typefaces such as ‘LIVE in motion picture’ and Mika with the green tapper is and exact replicate of the CD this leads us to be aware of what songs will be performed and therefore creates intertextuality in the mind of the target audience , which automatically attracts the target audience as the decoration techniques are unmistakable for any other artist. Again as with the album produced there is a black and white image of Mika to show he is in a different world and aware of the going on, however there is a twist as it is now of him playing life which shows how he alter his symbols used accordingly e.g. Stars are around the photograph to insinuate his fame.
The colours used again are very important, as the ‘LIVE’ emphasise is replicated in the use of colour, as you can see the taper is green to link with environment, this theme is then instilled by the almost ‘Adam and Eve’ set created with such animals as snakes to enforce his interest in mystical and subvert ideas. The colours are also replicas of that of the album number one to create visible intertextuality and aren’t as stark or bold.
Again the typeface used is that of exact replicas of that of the album whether it be the ‘live in motion’ and ‘Mika’. However what has altered is the size of one aspect of the text ‘LIVE’ ,this is because this poster is acting as a teaser but it also treats the audience as almost dummies to make sure it is not mistaken for a album advert and to show how big the gig will be and with it being in stark black which gives no indication to the nature of the life show and is subvert to any technique used before.
Overall this is a very simple method, yet effective because:-
1. Grabs the audience’s attention
2. The Intertextuality is very strong with all aspects of the teaser such as, colours, typeface, positioning and overall presentational devices.
3. Attracts interest, and the target instantly due to the unique style and presentational techniques it is unmistakable and acts as a trademark.