Issues Which Have Been Present Themselves In The Research Of Songs To Use

When I have been looking into selecting my final song for my music video there is a number of issues which have come to ahead which are vital to my successful video and for preparation and creation of my video.
These are :-
1) Song artist must fit with the sex of the person in the video to be generic.
2) How many people, i will need to express the video eg. band i will need that many volunteers.
3) The nature of the genre and therefore the image of the people must correspond.

Daft Punk Song Elimination

Song Choices

X Robot Rock - no lyrics
One More Time - Maybe

Lyrics One More Time lyrics
X Burnin'-No lyrics
X Face to Face - No lyrics

Know I have eliminated various song choices from both my questionnaire and further exploring I have decided that the other songs I considered either :-
1. Had lyrics which I deemed to have no adaptable storyline or that I could create and conceivable idea . eg. All Around The World.
2.Had no lyrics just a base beat so wasn't complex enough.
3.Strong was to well known and successfully replicated eg. Harder , Faster Stronger and would almost be to stereotypical to be successful and eye catching.

This left me with one song choice... 'One More Time' by Daft Punk
So what do I like about the video ?

There are a variation of aspects which I like about 'One More Time' , but there is also some aspects I didn't like however the majority positive.
Disadvantage

1. The style of animation / CGI is very unique and specific and almost creates a childish feel.
2. The colours used were very old fashioned and pastel like which doesn't have such a impact and acts effectively as a story but could be conceived as a cartoon or armature video due to the factors above.

Advantages

1. The wide use of shot types are very effective and interesting to the eye:-

• Quick cuts are all in conjunction with the music creating sync. which is pleasing to the eye.
• All movements of the animation are in congesting with the music therefore effective and dramatic with the beat as well as the mouths of the artists being in sync.
• The pan shot is used to show the diversity of goings on in one area and gives a sense of life action but artificially.
• The use of fades is very effective as i flows with the music and enables the transition between really high angle shots to extreme zooms.
• The use of establishing shots also enables the story to flow as it acts as a scene breaker and enforces the location of the video and therefore its sci-fi theme.
• The use of low angle shots and high angle shots also shows a clever use of variation of shots.
• The slow motion is cleverly used through out to mimic the music but also to show the merging of the characters to make the music this is assisted by a clever use of fades in conjunction and then the speed is managed to show the tempo of the music which is really effective.
• The extreme close up is also used to create a sense of authenticity eg. the character playing the piano.

Overall the video is very well put together and uses a variation of shots effectively and therefore uses both story mode and live action in a authentic but untrue manner.However the style of animation i dislike,however could be due to the era of the song and the genre of the music as sc-fi and electronic age.

This has given me allot of help and inspiration form my final product which when I have developed I will be posting for judgement.

Using Lyrics And The Avenues To Take

I am now beginning to move further in my research and have from the questionnaires and have began to narrow down my song choice but first I intend to do more in-depth research on the kind of approach I take in terms of the shooting of my footage.

There in principle three avenues I could take these are:-
1. Lyrical links or narrative (story) method.
2. ‘Live’ Footage
3. Abstract
4. CGI and animation.

Bellow I have put on stream the 3 sets of lyrics which at the moment are my indirect choices for my project of a music video. Please suggest any ideas which the lyrics have inspired soon I will be posting annotated versions of the lyrics with my ideas for shots and a make –up of a video to give you and idea of the path I would be taking then I will be sending out a poll to see which idea capture your interest and from this decide the path I am going to take.

1.Scouting For Girls - 'I Need a Holiday'

Lyrics I Need A Holiday lyrics

2.Daft Punk - All Around The World

3. Daft Punk - Technologic

4.Daft Punk - One More Time

Song lyrics One More Time lyrics
Lyrics Technologic lyrics

Questionnaire and Surveys On The Target Audience - Album Cover

The questionnaire bellow is designed to help me understand my target audience, and what there music preference is and convey and understanding from this of what they find aesthetically pleasing on a music video and what factors must be included such information as the location of the event, the Band / Artists name and the date of performance. After conducting this questionnaire, I will then post a list of suggested layouts and gain feedback from my audience to see whether my direction is correct for my target audience.
Please fill in all the answers bellow and in as much detail as possible.


1) What is your name, age and sex?

2) What genre of music do you most prefer to listen to in your free time?a) Rock b) Pop c) Indie d)R&B e) Dance f) Electronic g) other ( Please state bellow)

3) What kind of music cover most attracts you in general and why?
Please use the bellow to help identify the different kinds of genres, please include an artist which enabled you to pick your favourite genre.)

a) Abstract b) CGI and animation c) Cover Photo – Band / artist and band name and album name. d) lyrical association

4) What layout and design do you prefer for a music video to offer which in turn attracts you the most and explain why?
(eg.busy , simplistic ,informative )

5)If you could name any artist which you believe produces, effective music covers, which would it, be and what genre of music do they major in?
Please explain why they are effective in terms of Mise-on-scene, camera angles and type of approach e.g. . CGI, Abstract.)

Questionnaire and Surveys On The Target Audience - Poster

The questionnaire bellow is designed to help me understand my target audience, and what there music preference is and convey and understanding from this of what they find aesthetically pleasing on a music video and what factors must be included such information as the location of the event, the Band / Artists name and the date of performance. After conducting this questionnaire, I will then post a list of suggested layouts and gain feedback from my audience to see whether my direction is correct for my target audience.
Please fill in all the answers bellow and in as much detail as possible

1) What is your name, age and sex?

2) What genre of music do you most prefer to listen to in your free time?
a) Rock b) Pop c) Indie d)R&B e) Dance f) Electronic g) other ( Please state bellow)

Please explain why you made your choice above and what are the attributes of the music which you like? ( eg bass beat , soft guitar sounds , ruggedness of the voices , collaboration)


3) What kind of concerts do you go to in your free time and how do you find out about the occurrence of the concert, if it is a poster in genral what aspects first conpel your intrest?


4) What medium used on a poster do you think best attracts you to pay interest and attend or buy the poster presence?
(Colour, text, artist, layout, design techniques)

5) From the selection of genre of music posters shown bellow which do you prefer and why what first attracts you?
Please give justification to your decision bellow and give examples from the video clip to help you use mise-on-scene to assist you)

6)What typeface do you prefer on these three posters the most and why ? (please incorpirate ideas of mise-on-scene and explain what aspects of the other posters typeface you dislike.)

7)What colours on the three posters bellow most attract you and why and do you think this alters with the genres bellow? (so comment on all three, red - dynamic,yellow - warm)

8)Which cover artist of the two bellow attracts you the most and why? (Comment on mise-on-scene, camera angles, model, pose, colour scheme and layout)

9)From the selection of music posters bellow which camera angle used do you feel attracts you the most and why and does this alter with genre?
Please use the following words a prompts mid-shot, close up , 3 shot , establishing shot)

10) Bellow I have given a Directors selection of posters which are generic to the artists please comment on the collaboration and why you find that group effective even though it maybe a variation of band
(Mise-on-scene –colours used, design techniques, typefaces, layout, camera angle used)

Results from Questionnaire on ' Types Of Music Videos ' and analyisis

This will contain :-

1. The results overview from the questionnaire.
2. A results summary from my findings and what this has lead me to.
3. A list of suggestive song choices and why this list has been created and my have differed from my own personal list of

• Daft Punk - All around the world , technological
• Scouting For Girls - I Need a Holiday

4. Request for audience to give feedback and suggestion of the song to use.

Questionnaire and Surveys On The Target Audience

The questionnaire bellow is designed to help me understand my target audience, and what there music preference is and convey and understanding from this of what they enjoy to see in a music video and what elements eg. Animation in various videos combines to create the perfect video. After conducting this questionnaire, I will then post a list of suggestive songs and see what the audiences response is too this and try to apply all the knowledge I have gained and begin the planning stage.


Please fill in all the answers bellow and in as much detail as possible

1) What is your name, age and sex?


2) What are your dominate interests in your free time eg. Music ,sports




3) What genre of music do you most prefer to listen to in your free time?
a) Rock b) Pop c) Indie d)R&B e) Dance f) Club g) other ( Please state bellow)

Please explain why you made your choice above and what are the attributes of the music which you like? ( eg bass beat , soft guitar sounds , ruggedness of the voices , collaboration)




4) What genre of music video do you most prefer and why also does this differ from your preferred genre of music above? (Please use the genres above as a prompted)





5) From the selection of genre of music and bands in representative of a video which do you prefer and why?

Please give justification to your decision bellow and give examples from the video clip to help you use Mise-on-scene to assist you)






6) What angle do you prefer a music video to take?
(Think of stereotypes within genres and explain why this is your preference bellow
a) Abstract b) Humorous c) Serious d) The clip tells a story e) Romance F) Dance g) Other

­



7) Do you like videos where you have to figure out a meaning which maybe personal to you or would you rather a very simplistic video?
(Please explain your decision and why this is so)




8) What is your current favourite video and why ?
(please include the artists name and the name of the video

9) Bellow is a selection of music videos and genres please comment on all three with the positives and negatives of each




10) Bellow is a selection of amateur and professional videos please comment on what aspects of which one you like the most and why this is so.


11) If you could choice to create a music video of any song of your choice and you had all the equipment you need what would you choose and why?

Please consider suggesting these key words genre , artist,title and and suggestion on a shooting idea feel free to create a diagram if this is easier

Directors - Michel Gondry

As you can see in Michel Gondry has a diverse selection of musical genres ,artists and different kinds of music video he produces such as a story , dance video etc.

The Hardest Button To Button” THE WHITE STRIPES
“Come Into My World” KYLIE MINOGUE
“Dead Leaves & The Dirty Ground” THE WHITE STRIPES
“Fell In Love With A Girl” THE WHITE STRIPES
“Star Guitar” THE CHEMICAL BROTHERS
“Joga” BJORK
“Deadweight” BJORK
“Bachelorette” BJORK
“Everlong” FOO FIGHTERS
“Around The World” DAFT PUNK
“Sugar Water” CIBO MATTO
“Hyperballad” BJORK
“Like A Rolling Stone” THE ROLLING STONES
“Army Of Me” BJORK
“Isobel” BJORK
“Protection” MASSIVE ATTACK
“Lucas With The Lid Off” LUCAS
“Human Behavior” BJORK
Films
The Science of Sleep
Dave Chappelle’s Block Party
Eternal Sunshine of the Spotless Mind
Human Nature

All the videos he has produced are not necessarily of number one successful music however all have been successful and well known by the general music world. This shows how the director does projects that are a challenge and hard to represent however he does this so successfully and creates a unquestionable USP and shows his ability to create a video which is a unquestionable risk but pay off yet still representing the music this is a very valuable and rare talent to have.

But one message that continually crops up is that the majority of the videos Mise-on-scene must be upheld and then small areas tweaked so that is socially excepted and not ignored due to its absurdity as change is easier in anything to tolerate in small does and as more and more this is does not the norm is becoming more and more distorted and enabling director such as Michel to explore and push convention more and more.

MTV Video Music Awards -Analysis

http://www.mtv.com/ontv/vma/best-videos.jhtml

This is a very useful website as it gives you the list of best MTV video awards from 1984 until the present day. This could be of value as it enables me to :-
1. Identify trends that are present or intertextuality throughout or overall.
2. Enables you to see how target audience have changed what elements they prefer from live music videos to CGI.
3.To see if there is any reoccurring winners and analysis the reasons why.
4. To see what conventional and unconventional methods are used and why they are successful.

Also overall I hope it gives me inspiration and helps me understand the different techniques used in different genres and ones that are the same, and it could give me starting point to work from.

Mika Video Analysis and Introduction

This is a clever little video which really conveys MIKA’s influence and views on the pop industry which moves us just that little bit closer to understanding why he uses such unconventional ideas and methods in music production and other media material. But again this is quiet difficult to understand as it has a peculiar way of explaining something so simplistic that some people in the music follow conventions to be successful some rebel and usually fail and those who move with the time are widely successful.

Love Today

I am beginning to see a trend between, artists who produce unconventional music such as MIKA, Grace Kelly and such like. The key to success seems to be running in a certain trend that they use a very simplistic idea but what has a unique twist but is instilled in moderation to prevent being overpowering and this is a very fine line.
The camera angles used are of a simple combination dominated by establishing shots of Mika at the forefront which in a number of quick cuts reveals in the same location a number of dancers dancing to the beat of the music and in a way representing the lyrics and MIKA’s subverted message as because no story has been concocted by the video it enables the audience to interpretative the music as they wish giving the audience more power and this could have even been a method intentionally used by MIKA as a playful method.
A different shot isn’t used until 36 and 57 seconds which is then a close up of Mika behind is a number of symbols such as stars , optic hypnotising black and white this again takes the emphasise off MIKA’s stereotypical use of vibrant colours however this is used in the clothing of the dancers to create a sea of colour. This complimented with the close up again instill the 70’s theme of MIKA’s persona and makes the audience compelled by his stare which often used by Mika on his albums. This simplistic use of just two shots is very cleverly used by a compliment of quick cut enables the colours to have a real impact and again confuse the audience to a certain extent as the video does not make up a story in which the audience can understand.
The colours used are very much 70’s inspired mixed with raving neon colours to really compel the audience’s attention complemented by the backgrounds total black covering which makes the colours stand out even more so. The colour of dress is also very uncomplimentary which is lead by Mika’s dress yet it works this shows how Mika’s unusual style can unconventionally work as does his voice and music style. The use of silhouettes also creates mystery and instills their overall persona of Mika and his irrational methods which are impossible to word out which are really charming to his audience.

I am beginning to see a trend between, artists who produce unconventional music such as MIKA, Grace Kelly and such like. The key to success seems to be running in a certain trend that they use a very simplistic idea but what has a unique twist but is instilled in moderation to prevent being overpowering and this is a very fine line.
The camera angles used are of a simple combination dominated by establishing shots of Mika at the forefront which in a number of quick cuts reveals in the same location a number of dancers dancing to the beat of the music and in a way representing the lyrics and MIKA’s subverted message as because no story has been concocted by the video it enables the audience to interpretative the music as they wish giving the audience more power and this could have even been a method intentionally used by MIKA as a playful method.
A different shot isn’t used until 36 and 57 seconds which is then a close up of Mika behind is a number of symbols such as stars , optic hypnotising black and white this again takes the emphasise off MIKA’s stereotypical use of vibrant colours however this is used in the clothing of the dancers to create a sea of colour. This complimented with the close up again instill the 70’s theme of MIKA’s persona and makes the audience compelled by his stare which often used by Mika on his albums. This simplistic use of just two shots is very cleverly used by a compliment of quick cut enables the colours to have a real impact and again confuse the audience to a certain extent as the video does not make up a story in which the audience can understand.

Mika Offical Poster Analysis

This poster is an official gig poster and bears little intertextuality to the teaser poster which was very safe in its approach however this poster replicates a different dimension of the artist’s music.
The colours used are of a different dimension, however again they are of strong constitution ,but the influence is that of the 70’s.There seems to be a reoccurring trend in all of Mika’s release material which is that they all have their individual them whether it be nature for albums or space. The reason why these colours are used is to attract attention like all of Mika’s release material. Also the bright and vibrant colours mimic the artist’s personality and I believe mood or opinion on what colours represent the gig or event. These colours could also insinuate what era the inspiration for the single comes from and almost replicates Mika’s dress.
This theme is reiterated by such symbols as stars ,silhouettes and the typefaces used which are completely subvert to that of any type of other release material. This is interesting but the reason I believe this method was used was due to the main song of the gig ‘love today’ as the 70’s era was very much orientated around love.
However, the there are some stereotypical features of the poster that been the presence of:-
1. Date of the gig
2. The artist in both capacities ‘Mika’ and ‘Grace Kelly’
3. Most well known song to draw in the audience.
4. Pictures of the artists so that all spectrum of the target audience and other fans know the happening.
All these elements a presented as dominate features on the poster so they are unavoidable to the eye of anyone this is a very clever technique as it almost bullies the general public into noticing what is going on to employ the most powerful method of publicizing which is word of mouth as they generate interest and intrigue to all due to their unconventional approach.


Both posters represent two different approaches; however both have similarities and intertextuality via both posters from previous albums and stereotypical trademarks such as bold colours, cartoons, typefaces such as ‘LIVE in motion picture’ and Mika with the green tapper is and exact replicate of the CD this leads us to be aware of what songs will be performed and therefore creates intertextuality in the mind of the target audience , which automatically attracts the target audience as the decoration techniques are unmistakable for any other artist. Again as with the album produced there is a black and white image of Mika to show he is in a different world and aware of the going on, however there is a twist as it is now of him playing life which shows how he alter his symbols used accordingly e.g. Stars are around the photograph to insinuate his fame.
The colours used again are very important, as the ‘LIVE’ emphasise is replicated in the use of colour, as you can see the taper is green to link with environment, this theme is then instilled by the almost ‘Adam and Eve’ set created with such animals as snakes to enforce his interest in mystical and subvert ideas. The colours are also replicas of that of the album number one to create visible intertextuality and aren’t as stark or bold.
Again the typeface used is that of exact replicas of that of the album whether it be the ‘live in motion’ and ‘Mika’. However what has altered is the size of one aspect of the text ‘LIVE’ ,this is because this poster is acting as a teaser but it also treats the audience as almost dummies to make sure it is not mistaken for a album advert and to show how big the gig will be and with it being in stark black which gives no indication to the nature of the life show and is subvert to any technique used before.
Overall this is a very simple method, yet effective because:-
1. Grabs the audience’s attention
2. The Intertextuality is very strong with all aspects of the teaser such as, colours, typeface, positioning and overall presentational devices.
3. Attracts interest, and the target instantly due to the unique style and presentational techniques it is unmistakable and acts as a trademark.

Mika Album and Single Covers - Research Analysis

1.
The album ‘Life in Cartoon Motion’
The very title of the sums up the name of the album as the cover features, cartoons writing, items and characters. However there is one none cartoon picture which is that of the artist Mika which unlike the vibrant colours used the cartoon. I believe this is purposeful to divert attention and make him the focal point.
Mise-on- Scene
Colours used:-
The colours used on both albums are diverse and complement each other to reflect Mika’s personality and inspiration. Also there presentational techniques are very effective and act as symbols for example the display is that of sun’s rays which again implies the fun loving and wide spreading influence of Mika’s music.
The colours used are most effective in terms of that masthead ‘Mika’, this from the pink and then green colours used it shows the appeal to both men and women and shows flexibility and fun which greats word of mouth which boosts the popularity of Mika to establish himself by subtle but effective methods.
But overall the colours are used to represent day to day occurrences and a picture of this via symbols ‘blue used as sky with birds’ to create reliability and also to show the realism of Mika’s background and inspiration for his music or his perception of the world.

Symbols Used:-
The symbols used are to show Mika’s perception of the world around him; this is why it consists of day to day symbols such as scenery sky or working etc. This a very clever method as it creates reliability for the audience and to create and association or teaser to what the lyrics and song types or secrets maybe inside.
The immaturity of the type face and linear approach suggests the audience this is the nature of Mika’s personality of immaturity. This is shown cleverly by the handwriting like typeface used to enforce the ‘life’ ideas;’ Life is a cartoon’.
This simplistic linear design of the word ‘MIKA’ has become as you can see by the covers bellow a trade mark for the artist this is a very vital tool for success. The size of the font also shows how powerful the name is to an audience where as the album title is presented small, this shows it has little significance to the target audience, which are the most important factor in sales and success for an artist.
Also the target audience isn’t specified by the appearance of the album cover as the diverse colours and symbols used show it is a very versatile album and shows why his music is in the ‘pop’ industry. This is also a very important quality to have also the diverse use of colour creates an attractive piece of art which makes people intrigued due to human nature of interest, which can expand your target audience, this is the power of CGI.


‘Love Today’ was the first single produced from the album ‘Life in Cartoon Motion’, as you can see there is a strong intertexuality in terms of the presentational techniques used and layout. The trade mark of Mika is used attract the target audience and to create association between the single and album as this is very important as it creates either a reassurance or a influence to buy the single as the audience liked the album or from word of mouth and the media people hear a song is from an album but however just want the single but the inspiration for the one track with be the same as it was for the rest of the album.
This works well with the idea that the text ‘love today ‘in its shell has the same CGI featured as the album of cartoon images of day to life this suggests that these symbols present such as boat, lady, water makes up a scene of romance which is mimicked in the title ‘love today’ again showing that ‘life is a motion picture’. The brown paper like surrounding of the masthead, shows that it has specified he influence for the track and to give an insight into the inspiration for the track but still keeping it ambiguous. This is then due to its stencil like image used to represent a window into Mika’s mind which is a very clever technique.
However for this single the white presence of the name of the artist is more prominent which enables the single name to be large. The reason both are proportionally the same is due to the fact that due to media attention and forms of technology the name of the song or artist is the most valuable information which they will find out to obtain the single, also it is to represent the interest and popularity of the single also to make it easy for the target audience to retrieve and locate for purchasing.
However, a trend that runs throughout is there is no presence of award sticker, review which shows either the un-established artist or the genre and target audience of the music is not conventional.

The intertextuality from the first album continues to the second album, this is the typical ‘safety’ approach due to the artists’ unsecured position in the charts and in the music world. As you can see again the conventional white typeface stating ‘MIKA’ is the identical replica of the first album without the tappers. But it has been made in 3D straight away this implies to the audience a futuristic and space influence this is due to the colours used.
The dark blue gives a metal influence and the colour is strongly associated with the night sky and therefore space. This again shows Mika’s maturity and his childish approach like the previous album with cartoons and a simple outlook on life. This dark blue is used as the base of the cover which enhances the colours and subsequent colours and items added on top which the contrast of the strong colours makes the covers striking and therefore more likely to be identifiable by the target audience and others that are intrigued by its unusual appearance and unconventional cartoon based design. Throughout the design there is a wide spectrum of block colours which unconventionally complement each other and show the fact of that this is so in real life. But all these colours have intertextuality in there bold use of colour which unconventionally has paid off but it was a risk well taken, but on the other hand it could have been unsuccessful for another genre of music eg.Rock. But it is very clever of how the album have increased intensity of colour which shows how the artist got more confident of its potential and success.
Again the design of the album cover revolves around a cartoon which has staged a reoccurring situation but on the other hand with a twist which really replicates Mika’s position in the chart and his music. The album cover is used to set the scene for the single cover which as did the previous album and single does the second. This is a very unique approach but evidently successful. The album sets the scene with a stereotypical ‘boys bedroom’, with the elements of space,planets ,and altered stereotypical items such as poster which have present stereotypical African or Indian tribal art which is also stereotypically bright and coloured with bold colours this again suggests there is a influence which is not first conveyed by the audience and to create interest and attraction to an target audience.
Again as previously on the first album is the presence of a more dominate black and white photograph to suggest he is more successful and established in the music world. The typefaces used again are conventional in terms of the albums and single covers produced by Mika. Even though the typeface is different for the album cover than previously, it fits in with the Mise-on-scene of the cover with the replica 3D blue tappers, however again it has the childlike style which is replicated in past albums and again reflects Mika’s personality.
However the single cover has absolute intertextuality , with the previous single ‘love today’ however the brown paper colour used has been replaced by the strong blue which is enforcing the association with space and night time to add a scene of mystery. Again the African or Indian art has been used in the single cover to create intertextuality and to insinuate the singles message or story in the form of smoke signals or sun set which again gives the same effect as the sun rays in the first album however converted into unusual shapes e.g. Bolt of lightning. This again suggests the music has an influence in everyday life and night life. The silhouette of the people and the regular suburb scene suggests that the music world has not yet had a chance to see ‘we are golden’.
The type face used for both the artists’ name and single name is again with the influence of the Indian/African art which shows it has a dominant influence as before this has never been shown. This is also even inflicted on the artists’ name which throughout has not been altered this demonstrates confidence of the artists’ establishment and how strong the music and how it is not necessary to rely on the reputation of the audience anymore.
Also the size of masthead and single name is unconventional for Mika’s stereotype .The small size of the artists’ name suggests it isn’t necessary to still continue relying on the artists’ reputation.The large size of the singles name suggests it already has allot of following from the album and shows the increasing confidence of the artist that the target audience can associate a number of factors eg. Cartoons block colours, typefaces to an artist.

Merchandise Scouting for Girls

Merchandise can be one of the most powerful tools for an artist. The most effective form of merchandise is that of t-shirts in terms of Scouting for Girls the reasoning for this is target audience, as these are the most important factor for an artists and as Scouting for Girls audience predominately is both sexes who are around 14-25 or fans of the indie, and popular music scene.
Above is an example of two designs of merchandise by the group. This can be very helpful when creating a digipack as even though I will not be creating a t-shirt it helps me understand logo designs, what attacks audiences , and how it differs between sexes in preference of colour, design and message to society and what is excepted for genre as well as conventions and stereotypes.
Both designs shows, how simplicity can be very valuable however these elements are crucial:-
1. The band’s name as one of the main feature in a very bold colour e.g. White
2. The typeface used is geared towards the sex e.g. More circular font for females and more linear for males.
3. Also there is also some kind of reoccurring symbol such as a lady in the case of this band.
4. There is some kind of appropriate slogan ‘she’s so lovely’.

Scouting For Girls Offical Poster Analysis

There is undeniable intertextuality between the poster and the album covers. Unusually there are no other official posters for Scouting For Girls available, however to a certain extent this doesn’t surprise me the reason for this is the almost identical methods used throughout the album covers in terms of typeface, layout, presentational devices, imagery style used.
This poster represents a more in-depth replica of the album cover, this again is a very safe method to use however i think rather than this it actually reflects the simplicity of the band and there approach to life and music which makes them effective in the music industry today and there technique is not demonstrated in desperation.
However, there are some very stereotypical conventions used to compliment the simplicity of the design these are:-
1. The artists name is in the biggest font size, the reason for this is the name at this time was the strongest association for a target audience to come to a gig as at this point the names of the songs did not yet stand out on their own and this has the central position at the top of the poster so it is the first thing that is read by the audience. This idea then goes down in gradient in terms of importance to the audience how big the typeface is eg. Albums highest selling songs which can increase a target audience base and due to its establishment on the popular music scene it can attract those who don’t no of any other music done by the group and can be converted into established fans.
2. Stereotypically there is also present, website of the band, no.1 selling singles, band name,no.1 album name , date of release.
3. Colour is a very powerful medium in the Scouting for Girls media, as the background of stark white allows every item upon it to stand out and have a more prominent impact. The colour of the typeface on the other hand is used to create intertextuality and distinction between the various different singles and album. l believe this fawn colour was used to show the bands simplicity and shows the modesty of the band as well as the general colour of their clothing being indie as can been seen in various photo shoots.
4. The image used at the bottom of the poster is that of Victorian era of block print creating a silhouette of the children. The clever aspect of using this kind of imagery is that this has little in association with the lyrics and inspiration for the album so shows the bands playful side also their personal interest as this kind of image is well represented in the indie scene.
Overall, this is a very clever poster as it:-
1. Gets across the important information to target audience with no distractions.
2. To grab the audience attention which the poster does with its simplicity.

Scouting For Girls Video Analysis

Heartbeat

The bases of the Scouting Girls Video ‘Heartbeat’, is ingenious as the bases of the video is a school disco which relies on a small scale performance from the band. This again replicates the bands the bands simplistic but successful approach to its designs which creates intertextuality from the album, single to the video.
The scene is set in a village hall or school hall in the 80’s this is a very clever method to use as the indie fashion replicated by the band is now reflected in unauthentic scene which complements the music.
There is a variation of shot types used , the first shot is a low angle shot to a clip board which insinuates who is in charge to a establishing shot of the decoration which states ‘lover’ which together with the name of the ‘heartbeat’ of the song suggests the video and song is about romance. The shots then descend into a close up of the main singer fingers on a piano which starts the introduction of the music, this then leads into a number of circling shots of the band descending into the actual ball and then an establishing shot of the band with the words ‘all alone in your heart’ .The next sequence of shots is then used to tell the story of the song and associates the various forms of love by that of the boys and also the eye line matches is used to associate the genuine like of the performer. Also the over head shot are used to make the sense authentic with various kinds of people dancing in authentic dress.
The main colour of lighting used is that of red which is the colour of love and runs through out of the scene however is not over powering and is cleverly showed to be like dance lights in the hall which creates a powerful ambiance and instill the message or meaning of the song in love.
The dress of the band is stereotypical for the band in indie dress which is then cleverly represented across all the video which is a very clever technique as it creates a fake sense of reality which creates a USP and therefore was very successful as all that was used was live performance from the band , fake disco and some animation in terms of the heart with a beautiful girl in the spot light to make a ratable and successful music video and story.

Scouting for Girls Album and Single Analysis

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Scouting for Girls utilise intertextuality to the max, however for other genres and bands this may become monotonous it works in the favour of this group as it enables them to easily identifiable yet unique so easily identifiable by its audience, It is not cluttered so is intriguing and makes the band wonder the nature of the band’s music so they purchase the music also for established target audience it enables them to enjoy the simplicity of the design. Overall, the methods used by Scouting for Girls are very simplistic yet there are still and art and allot of thought gone into their success. The stages are very simple yet complex at the same time.
Colour Used:-
Colour could be considered as the most vital method used by Scouting for Girls as can be seen from the selection of singles and albums above. There are number of reasons why this method is used :-
1.The changing of colours enhances the intertextuality why at the same time creating a totally new design and colours are well known for representing emotions as does the colours used for each track eg. ‘Heartbeat’ is in a red which is associated with the heart and love stereotypically and ‘Elvis is not dead’ in black which is associated predominately with death. These colours are also cleverly used as they are very bold and dominate so attract the audience due to interest. Also by having all the albums presented in a different colour creates a collaboration of various colours to constitute the album which I believe shows the merging of emotion creating a very neutral colour which is the creamy brown colour which is that of the album.
Colour is also cleverly used a the one block colour dominates the entire cover as the images present are that of a sketch so the pencil/pen lines are replaced by a block colour so the image does not have to be complementary to the rest of the cover this allows this to be done easily and efficiently without distorting the image and maintaining the clarity and simplistic approach of the band, why conveying a simple message.

Imagery
The imagery used is uniform across every single or album produced by Scouting for Girls; however the dominance of the image alters. As you can see the images used in the album are less dominate than that of singles this shows that the overall impact of the messages behind the music are not as powerful as the band’s name it’s self which dominates the majority of the cover and has little distraction around it such as band award stickers and reviews. Also the image in the left bottom of the cover is of a much smaller capacity than any other single and shows that there is little intertexuality in association with the image of the two boys on the river compared to the single covers where the images message is very clear, this suggests the band want to still have remaining some speculation of what their music is about as a element of surprise or knocking them off the scent.eg. ‘Heartbeat’ album has a women with a first aid case and the ambient colour is red for hearts why the women is located in a forest almost as though she is lost.(Scouting for Girls).Overall all the images except the album insinuate the nature of the song.

The images convering capacity differs as with the album it is a small sector where as the singles on the other hand the picture is almost the background of the cover eg.’She’s So Lovely’ with two sweethearts giggling and chatting on a wall. The image is also cleverly designed as in the top left hand corner sits the name of the band and single which is used throughout as the image leaves this area clever so again the main pieces of information are clearly visible such has the band name and song. This enables the picture and text to complement each other without being intruding.

Typeface used
Again Scouting for girls simplistic approach and repetition is very successful as its target audience cant mistake the band’s name due to its indistinct typeface which again is simplistic and linear, which also adopts the colour change of the cover so again blends in with the cover making it successful. A order which is predominant is that the name of the band is the largest text and then the song title is the next font size down. Whereas the album cleverly has no title which is very intriguing and it very old stained paper appearance suggests there is some previous influence which is again reiterated in the imagery used as the indie theme of this generation is very much the reintroduction of the clothes and style of the 60’s. Also it is very ambiguous and say ‘were scouting for girls if you like use you will trust us that our music is good’ because there is no review stickers or hint of the nature of music this shows the bands confidence and understanding how the name is critical to establishment and like confirmed talent and is more likely to be circulated.

The camera shots used are really establishing shots in the sketches to get a understanding of her surrounding and that they are alone but close enough for recognition.

Lady Gaga Offical Posters

Official Poster


Teaser

The posters used for Lady Gaga are very diverse , yet use established camera shoots or images associated with a certain song for this instance ‘poker face’ the reasoning for this is that Lady Gaga is very well known for her subvert dress scene which is a very powerful tool as a USP can determine is break success in terms of whether it is disliked or like by society and your target audience else it will narrow considerably your selling potential. The camera angle is that of a establishing shot to get her entire dress in to create and strong impact.
The colours used are again conventional as with the album and singles , as you can see there is the electric blue and present in the form of the water and black as the base colour for both Lady Gaga and the poster to make the typeface more dynamic, which again is successful and shows the dynamic impact of both Lady Gaga’s dress, personality ,actions and music. The colours used also allow the posters to be distributed anywhere and not to be too intrusive.

I believe an important factor to mention on both the teaser and the official poster is the costume of Lady Gaga the first initial impression is that of a ‘super hero / villain’ another impression is that of a robot due to the multi coloured and metal square glasses. This sense of questioning and confusion is what an artists like Lady Gaga desires because the media is such a powerful tool and word of mouth debating on her clothing generates interest in a singer called Lady Gaga and then her upbeat well known music is played diversely on the popular music network so grates in the long term its own business. Also I believe it represents Lady Gaga ‘s personality and makes the audience understanding where her subvert unusual lyrics come from. The image used also allow the posters to be distributed anywhere and not to be too intrusive.


The posters cleverly utilise the layout to make Lady Gaga the main focal point in a large image which stretched the diameter of the age in her most famous ‘poker face’ outfit to suggest this is one of the songs played at the gig. Also this simplistic approach of a picture of Lady Gaga enables the vital information to be demonstrated largely so it is clear to the audience the time, location and date as this determines the success of the poster. The masthead is universal throughout the only change is size this also applies to Lady Gaga’s name and all other texts as they were all large text due to their importance this also shows that not yet Lady Gaga is not a universally excepted house hold name and she still has to prove her position in the music industry because her musical lyrics are so subvert to any artist on the Pop chart.

This shows how risky being different can be yet if you know your target audience well it can be extremely successful. Also it can show how someone so subvert still needs the simplistic conventions to be successful such has the typeface used.

Lady Gaga Video Analysis

Just Dance
Just Dance by Lady Gaga was her first video released; it has a very simple makeup which is successful due to Lady Gaga’s unusual personality and the symbols used.
Mise-on-scene
The camera angles used are very simple and convey the image of ‘party’ as the quick cuts only give a snippet of information and help make up a story with lyrics. There is allot of mid-shots used and eye line matches with Lady Gaga and other character which are very useful as it makes the audience compiled to watch and suggest she is trying to spread the message of just dance. The different character used in these shots such as the old lady in 2008 glasses tries to show how Lady Gaga wants to spread her message to all. In every 2 cuts one features Lady Gaga and acts almost a tracking shot to show the progression of the party and as though she is performing to the crowd.
The other cut features symbols such as paddling pool, horses head, sailors cap this has little replication to the lyrics but shows the subvert nature of Lady Gaga and how there is underline meaning to the lyrics which is solo understood by the artist this understanding has developed as she has become a more established artist but previously these symbols just look like genuine artefact's found at a party.
The colours used replicate that of a previous era, this is a very effective as it shows where the inspiration for the music comes from. Also it gives authenticity to the party scene also it makes Lady Gaga stand out from the crowd and shows the importance of her.
The dress of Lady Gaga is very unusual and robotic as are her dance moves but this complemented with simplicity of the colour scheme creates a strong domination of the artist yet that is not to obvious
Overall I like the video but, this kind of video only works for a small style of music which limits its versatility and produced twice is not as successful as it is not unique.

Lady Gaga Album and Single Covers Intertextuality

Lady Gaga used for her first album and subsequently her first album a very safe and stereotypical approach in terms of her presentational features and layout.
Mise on Scene
Colours used :-
The background is a block colour of black this is replicated in the single cover for ‘Jut Dance’ as intertextuality at this point for a new artist try to establish themselves ’the fame’ is critical for thee survival in the pop industry. The black on the other hand could be used to suggest there is something mysterious and different about the genre of music she has produced. Also it also could be a symbol of playing it safe in terms of creating a collaboration of music which caters for a wide target audience. Also it could also link to the general area/ time the music is played in terms of the dark of a night club, parties which usually occur at night. This links in then with the title ‘just dance’
There then is intertextuality in terms of the colours used as both mastheads and titles (artist name , single title) is written in a soft pastel blue, this creates an easy association for the audience and a specific detail to associate with the artist to increase awareness ,purchasing due to the enjoyment of the album also it is a good way to identify a source of which album the music originates to prevent double purchasing.
This trend of blue is then replicated in different spectrum's throughout as the blot blue is used in the clothing and is enforced by the bolt symbol present on the cheek of the artist this implies that the music genre is out of the blue and is here to make and entrance. Also it could be suggested to insinuate the genre and upbeat tempo of the tracks and the storm the music will make. Also it is used to start to reveal to the audience Lady Gaga personality and character beneath her music this is also replicated in her statement of dress. This creates a strong contrast against her symbol of her bright blonde hair , however due to the other symbols present it implies that she is an unconventional stereotypical blonde which is a powerful medium to have which reflects her playful approach to her music to unpredictable because her appearance is so jumbled up in stereotypes , This is again enhanced by her pink lipstick which shows her appearance was being used as a tool to gain support for both sexes. Her image is also portrayed by the symbol of ice which suggests she is cool, or they also look like diamonds which suggests that she is a huge musical talent and a gem ready to uncover.

Overall the colours used are a very powerful medium of intertextuality , which creates links between the artist and the singles present , as well as giving the audience an insight into her personality and musical genre , as well as confusing the audience into a ‘judge by the cover’ response and in this way attracts a wide audience and maintains a wide majority of popular music fans.

The layout used by both album and single cover are identical this shows effective intertextuality with the dominance of the top width of the cover by the artist’s name which is the first thing that will be seen and read by and audience and the single name directly underneath the picture which dominates the centre is the singles name. This is a very classic approach but shows the safe option of new establishing artists as it have been proven that audience respond the best to this initially, but it has been shown how adventurous ideas can be successful e.g. Mika however this is a huge risk as this can ruin a singer career as society has great memory for mistakes as well as huge success.
The camera angles used are both different with albums image of Lady Gaga’s face being a close up and the single being a at angle mid –shot ,however they are very safe images of her face to appeal via beauty and her trademark blonde hair and bolt value preference in colours but both are very effective. As the album cover with the sun glasses make Lady Gag seem compelling so the audience can’t keep their eyes off her so it creates a sustainable fan base and yet the mid-shot make her seem soft and gentle which again might be used to reflect her personality or on the other hand confuse the audience of the kind of music she produces as well as playing with her fun and creative nature why playing the approach safe as it is her ‘break’.

An example of Lady later singles show her creative side as well as a reflection of the unusual lyric choices as she is now deemed established she has the wide bredth to explore more daring ideas, which work as she knows what her target audience want and what they will expect.

The All American Rejects- Dirty Little Secret Analysis

The analysis of this video is on the last slide of the presentation bellow.

All American Rejects Digi Pack 3

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All American Rejects Digi Pack 2

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Daft Hands Video

The analysis from this video is on the powerpoint bellow this is just to help understand the explaination.Also if you have any comments please share.


Above is the links of the original but innovated ideas which both explore creative boundaries to create something that is media marvel as target audience consumption is the most important aspect of a sucessful media product.

Daft Bodies Video

The analysis from this video is on the powerpoint bellow this is just to help understand the explaination.Also if you have any comments please share.

Above is the links of the original but innovated ideas which both explore creative boundaries to create something that is media marvel as target audience consumption is the most important aspect of a sucessful media product.

Around the World (Daft Punk song) Director Research

The key hook is a steady bass line and a vocoder-processed voice singing "around the world" in continuous chains. The phrase occurs 144 times in the album version and 80 times in the radio edit.
Upon analysis of the song, Michel Gondry noted its distinctive structure: "I realized how genius and simple the music was. Only five different instruments, with very few patterns, each to create numerous possibilities of figures. Always using the repetition, and stopping just before it's too much." He also noted the similarity between the bass line of "Around the World" and that of the Chic song "Good Times".
"Around the World" is a song by the French electronic music duo Daft Punk. It appeared on the duo's debut album, Homework and was released as a single the same year. It subsequently became a major club hit throughout the world and arrived at #1 in dance charts. The song is particularly known for the repeated phrasing of its title. It is also known for its music video, which was directed by Michel Gondry and choreographed by Blanca Li. The song has also been used in promotional videos for the video game Rayman Raving Rabbids 2
Michel Gondry's music video for the song features robots walking around in a circle on a platform (which represents a vinyl record), tall athletes (as described by Gondry) wearing tracksuits with small prosthetic heads walking up and down stairs, women dressed like synchronized swimmers (described by Gondry as "disco girls")moving up and down another set of stairs, skeletons dancing in the center of the "record," and mummies dancing in time with the song's drum pattern.
This is meant to be a visual representation of the song; each element in the video represents a different instrument. According to Gondry's notes the androids represent the singing robot voice; the physicality and small-minded rapidity of the athletes symbolizes the ascending/descending bass guitar; the femininity of the disco girls represents the high-pitched keyboard; the "itchy" skeletons serve for the guitars; the mummies represent the drum machine.
"Around the World" was Gondry's first attempt at bringing organized dancing to his music videos. "I was sick to see choreography being mistreated in videos like filler with fast cutting and fast editing, really shallow. I don't think choreography should be shot in close-ups.The sequence, initially developed by Gondry, was further expanded and streamlined by choreographer Blanca Li. Costumes for the video were designed by Florence Fontaine, the mother of Gondry's son. The flashing lights were operated by the director's brother, Olivier "Twist" Gondry. As Michel Gondry stated, "It all came down to a family affair.
Elements of the music video appear in the video for the LCD Soundsystem song "Daft Punk Is Playing at My House". The overall design has also been replicated for the Freemasons' "Rain Down Love" video.

Daft Punk Digi Pack

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Daft Punk - Harder , Faster , Stronger - Influence of media and fans 2

http://www.youtube.com/watch?v=Z4bzDMt1qWQ

Big Brother Doing Daft Bodies Channel 4
This shows the power of the media and a simplistic but inventive idea. I will be striving to achieve a level of individuality in my own product as it widens target audience and distribution.

Take That Digi Pack

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Take That Digi Pack

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A2 Research Outline

I have decided to research a number of different genres, bands and establishment in terms of Digi Packs and its components to see what avenues I wish to take in terms of my coursework. Also to get an in-depth understanding of the methods used conventionally by different genres, as well as the unconventional methods used which are very popular with a target audience such a Daft Punk. Hopefully from this I will be able to identify the intertexuality between all the combinations to a Digi Pack such as CD cover, single videos, posters and single covers.
3 xs Digi Packs of various artists and genres such as take that (Pop), Daft Punk (Techno), American Rejects (Rock).
5x Poster Analysis on a variation of genres and acts
3x Single Covers and links with album covers
Video Research in terms of possible ideas and direction in preferences in terms of target audience
Research into methods or directing and case studies on various Directors of various genres
Finally a Questionnaire to establish a target audience, my direction in terms of ideas for the components of my own Digi pack and there preferences in terms of Mise-on-scene, style and genre as they are the most important factor.