Lady Gaga Offical Posters

Official Poster


Teaser

The posters used for Lady Gaga are very diverse , yet use established camera shoots or images associated with a certain song for this instance ‘poker face’ the reasoning for this is that Lady Gaga is very well known for her subvert dress scene which is a very powerful tool as a USP can determine is break success in terms of whether it is disliked or like by society and your target audience else it will narrow considerably your selling potential. The camera angle is that of a establishing shot to get her entire dress in to create and strong impact.
The colours used are again conventional as with the album and singles , as you can see there is the electric blue and present in the form of the water and black as the base colour for both Lady Gaga and the poster to make the typeface more dynamic, which again is successful and shows the dynamic impact of both Lady Gaga’s dress, personality ,actions and music. The colours used also allow the posters to be distributed anywhere and not to be too intrusive.

I believe an important factor to mention on both the teaser and the official poster is the costume of Lady Gaga the first initial impression is that of a ‘super hero / villain’ another impression is that of a robot due to the multi coloured and metal square glasses. This sense of questioning and confusion is what an artists like Lady Gaga desires because the media is such a powerful tool and word of mouth debating on her clothing generates interest in a singer called Lady Gaga and then her upbeat well known music is played diversely on the popular music network so grates in the long term its own business. Also I believe it represents Lady Gaga ‘s personality and makes the audience understanding where her subvert unusual lyrics come from. The image used also allow the posters to be distributed anywhere and not to be too intrusive.


The posters cleverly utilise the layout to make Lady Gaga the main focal point in a large image which stretched the diameter of the age in her most famous ‘poker face’ outfit to suggest this is one of the songs played at the gig. Also this simplistic approach of a picture of Lady Gaga enables the vital information to be demonstrated largely so it is clear to the audience the time, location and date as this determines the success of the poster. The masthead is universal throughout the only change is size this also applies to Lady Gaga’s name and all other texts as they were all large text due to their importance this also shows that not yet Lady Gaga is not a universally excepted house hold name and she still has to prove her position in the music industry because her musical lyrics are so subvert to any artist on the Pop chart.

This shows how risky being different can be yet if you know your target audience well it can be extremely successful. Also it can show how someone so subvert still needs the simplistic conventions to be successful such has the typeface used.